Privacy Policy

Last updated: 2026/02/18

1. Introduction

We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, protect, and delete personal data in the course of providing our outdoor adventure and snowsports-related services.

We apply data protection practices that align with the principles of the UK Data Protection Act 2018 and UK General Data Protection Regulation (UK GDPR).

2. Personal Data We Collect

We may collect and process the following types of personal data where relevant:

• Names

• Email addresses

• Telephone numbers

• Emergency contact details

• Passport or identification details (where required for travel or accommodation)

• Medical or health information relevant to participation in activities (provided voluntarily)

• Booking and payment-related information

We only collect personal data that is necessary for the safe and effective delivery of our services.

3. How We Use Personal Data

Personal data is used solely for legitimate business purposes, including:

• Managing bookings and reservations

• Communicating with clients and partner establishments

• Ensuring participant safety during activities

• Meeting legal, regulatory, or insurance requirements

• Providing customer support

Personal data is not used for marketing purposes unless explicit consent has been given.

However, names and email addresses may be used to send occasional, relevant information about our own services where an individual has previously expressed interest in or participated in our services. This is done on the basis of legitimate interest. All such communications include a clear and easy option to unsubscribe at any time.

4. Sharing of Personal Data

We do not sell personal data or share it for unrelated purposes.

Personal data may be shared with third parties only where necessary to deliver our services, including:

• Accommodation providers

• Transport providers

• Activity partners, instructors, or guides

• Insurance providers or emergency services where required

In all cases, only the minimum data necessary for the intended purpose is shared.

5. Data Storage and Security

Personal data is stored securely using appropriate technical and organisational measures to protect against unauthorised access, loss, disclosure, or misuse.

Access to personal data is restricted to authorised personnel who require it for legitimate business purposes.

6. Data Retention, Deletion, and Return

Personal data is retained only for as long as necessary to fulfil the purpose for which it was collected, or to meet legal, accounting, safety, or insurance obligations.

Once no longer required, personal data is securely deleted or anonymised. Where personal data has been provided by a partner establishment, it may be returned or deleted upon request, subject to any legal or operational requirements.

7. Individual Rights

Individuals have the right to:

• Request access to personal data held about them

• Request correction of inaccurate or incomplete data

• Request deletion of personal data where appropriate

• Request information about how their data is used

Requests can be made using the contact details below.

8. Contact Information

For questions about this Privacy Policy or how personal data is handled, please contact Imagine Japan through the main enquiry form at https://imagine-japan.com

This Privacy Policy may be updated from time to time. The most current version will always be available on our website.